3 Key Tactics to Incorporate into Your Affiliate Marketing Strategy

Be sure to make the pages attractive and compelling and include "calls to action" on the information/product. Every headline should attract the readers to read more of the page, or even to contact you for more information. Highlight the products "special points". Give your readers as much information as possible to help them learn what the product is about, but leave some out so that they will want to find out more.

Tactic 2. A great way to help attract buyers is to offer free reports along with the product, or even for just their name and email address, and use great autoresponder messages. Whenever possible, try to position the "free report" option at the very top of the webpage at the left side, so that they cannot be missed. Studies show that people scan web pages from the top down and from left to right, so the upper left is usually the first thing they see. Always create a warm and welcoming autoresponder message that will be immediately emailed to whoever gives you their personal information through your opt-in box. According to very valid research, a sale is closed usually around the seventh contact with a new customer/prospect. The more personal you make each contact, the more likely the customer will purchase from you, even if the product is available from someone else. My personal experience is that I buy faster from people who reply to my emails and who genuinely want to help me. As for autoresponders, you can pay a monthly fee to one of the big name companies, or you can do what I did and get your own desktop autoresponder that you control every aspect of. I have a lot more peace of mind knowing that I have complete control over when and how my emails go out.

With the web page alone, there are only two things that can possibly happen: you will get a sale or the prospect will leave the page and possibly never return again. By giving them useful information in their inboxes at certain intervals, you are reminding them of the product they thought they might want later and it will keep you, your site and the product(s) fresh in their minds. You want to be sure that the content is directed toward the actual and specific reasons to buy the product. One thing you don't want to do is make it sound like a sales pitch.

Instead, focus on the important points. For instance, show them how your product can make their life and working on-line easier and more enjoyable. Make sure to use compelling subject lines in each email. Try to avoid using the word "free" as much as possible, because there are plenty of spam filters out there that will dump that kind of content into the junk folder before anyone even reads them. Plus, using the typical disguises for these words, like "F*R_E_E" to avoid the spam filters just look terrible. I for one delete those immediately, as I know they are trying to "sell" me something. You want to use your autoresponder emails to convince those who have signed up for your newsletter/free reports that they will be missing out on something big if they don't take advantage of your products and services, but do it without looking like your "selling" something to them. The more a person thinks it's their decision to buy; the more likely they will buy right away.

Tactic 3. Now let's talk about what is probably the most important item. Traffic. More to the point, traffic that brings in customers. And not just any customers; you want to get the kind of targeted traffic to your product that will be more than likely to buy what you are selling. Look at it like this, if the person who visits your website has zero interest whatsoever in what you are offering, they will be the first ones to hit the back button and move on, never to come back. How do you get this good, targeted traffic? Writing articles for e-zines, article sites and e-reports is a great method. This way you can find publications and article sites that are much more focused toward your target customers and what you have available might just grab their interest.

If you can write a minimum of 2 articles every week, with a minimum of 300-600 words in length, you will get a lot more attention and more focused traffic. By maintaining articles and writing continuously every week, these articles can generate as many as 100 targeted readers to your site in a day. One thing to remember is that generally only 1 out of 100 people who visit your site are likely to buy your product or services. Once you can generate as many as 1,000 targeted traffic hits to your website a day, you can comfortably guesstimate that you will make 10 sales from that traffic, based on average statistics.
Another method that I have found to work very nicely is to use "traffic exchanges". There are many free and paid exchanges around and the principle with all of them is basically the same. You sign up, look at other members' web pages/ads and they in turn look at your ads and web sites. I belong to a few of these and my favorite is TrafficSwarm. It's got a very simple interface; you can put up a bunch of short ads with links to your products and web sites within minutes of joining, your ads are targeted to the traffic you want and it's free. Since signing up with TrafficSwarm, my "unique visitors" stats have jumped up 250%, my page views have had a similar increase and sales are steadily improving each day. You can't ask for more than that.

The strategies given above are not really very difficult to do at all, if you think about it. They do require a little bit of your time, effort and an action plan on your part to insure success. Use these tips for all of your affiliate marketing products, and you will end up with a good source of steady income and make your way easily in this business.

To your continued prosperity!

Ross the Pit Boss

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